Category
How the industry works
Plain-English explanations of how mortgages, lead-gen, and the home-money business actually operate.
2 articles
How the industry worksTrigger leads, explained: why your phone rings after asking one lender for a rate
The instant a lender pulls your credit for a mortgage, the bureaus can sell your name to competitors. Here is how it works and how to avoid it.
Jul 23, 2026 · 1 min read
How the industry worksHow to read the Freddie Mac weekly rate (and what it does not tell you)
The PMMS is the number news outlets quote. Here is what it measures, why your quote can differ, and how we use it.
Jul 23, 2026 · 1 min read